Table 3 Distribution (%) of food advertisements according to school term (ST) and school holiday (SH) broadcast periods*
From: A content analysis of Australian television advertising: focus on child and adolescent oral health
Television Channel | Seven | Nine | Ten | |||
|---|---|---|---|---|---|---|
| Â | SH | ST | SH | ST | SH | ST |
High sugar group | 4.48 | 6.11 | 3.60 | 6.77 | 2.51 | 11.68 |
 Breakfast cereals with added sugar | 0.55 | 0.22 | 0.00 | 0.66 | 0.66 | 0.44 |
 Confectionary (sweets, biscuits, cakes) and snacks | 3.38 | 5.90 | 2.73 | 5.35 | 1.86 | 10.37 |
 Flavoured milk drinks | 0.55 | 0.00 | 0.87 | 0.76 | 0.00 | 0.87 |
High acid group | 0.00 | 0.76 | 0.11 | 0.00 | 0.33 | 0.66 |
 Sugar-free soft drinks and fruit juices | 0.00 | 0.76 | 0.11 | 0.00 | 0.33 | 0.66 |
High sugar and high acid group | 0.87 | 0.98 | 0.87 | 0.22 | 0.22 | 1.86 |
 Sugar-sweetened drinks | 0.87 | 0.98 | 0.87 | 0.22 | 0.22 | 1.86 |
Low sugar and low acid group | 7.21 | 8.19 | 10.92 | 9.17 | 9.50 | 12.99 |
 Dairy products | 0.66 | 0.76 | 0.00 | 0.87 | 0.00 | 1.09 |
 Breakfast cereals with no added sugar | 0.22 | 0.33 | 0.76 | 0.44 | 0.33 | 1.20 |
 Tea/coffee | 0.76 | 0.98 | 0.00 | 0.44 | 0.00 | 1.42 |
 Convenience foods | 5.57 | 6.11 | 10.15 | 7.42 | 9.17 | 9.28 |
Total | 12.55 | 16.05 | 15.50 | 16.16 | 12.55 | 27.18 |