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Table 1 Baseline characteristics of students

From: Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial

Characteristic

Exposure ad

(N = 205)

Neutral ad

(N = 192)

P-value

Age, mean (SD)

14.0 (1.4)

14.1 (1.7)

0.86*

Male, n (%)

83 (40.5)

76 (39.6)

0.85

Grade, n (%)

   

7

54 (26.3)

56 (29.2)

0.43

8

47 (22.9)

44 (22.9)

 

9

60 (29.3)

50 (26.0)

 

10

23 (11.2)

14 (7.3)

 

11

21 (10.2)

28 (14.6)

 

Family affluence score, mean (SD)

5.5 (1.2)

5.4 (1.2)

0.19*

Smoking status, n (%)

   

Nonsusceptible never smoker

119 (58.6)

96 (50.5)

0.30

Susceptible never smoker

30 (14.8)

40 (21.1)

 

Experimenter

43 (21.2)

41 (21.6)

 

Established smoker

11 (5.4)

13 (6.8)

 

Ice hockey fan, n (%)

   

Very much

67 (32.8)

64 (33.5)

0.30

A bit

55 (27.0)

60 (31.4)

 

Not really

47 (23.0)

30 (15.7)

 

No

35 (17.2)

37 (19.4)

 

Test time, n (%)

   

Morning

166 (81.0)

134 (69.8)

0.01

Afternoon

39 (19.0)

58 (30.2)

 
  1. * P-values are based on the Wilcoxon rank sum test for two variables; all other p-values are based on contingency tables for categorical variables.
  2. † Ranges from 1 to 7
  3. ‡ Grade 7 and 8 questionnaires were administered during one class period. Grade 9 to 11 questionnaires were administered either in the morning or afternoon.