Images of the ads shown to students. Figure 1A. Exposure ad. Figure 1B. Neutral (control) ad. Arrows point to digitally modified areas (1 - central pole was coloured grey using a shade from the lower part of the pole; 2 - FOLLOW ME was blackened; 3 - rectangular marks on outmost edges were removed; 4 - LIGHT IT UP was replaced by GO FOR IT). © of the original image: NIKE, Inc.