Table 5 Pairwise contrasts for adjusted means of emotion outcomes for each message (N = 104)

Absence of harm - Collective appeal

.02 (−.16, .21)

.79

.01 (−.24, .25)

.97

.03 (−.15, .20)

.75

−.13 (−.33, .06)

.17

Absence of harm - Authority

.03 (−.11, .16)

.71

−.08 (−.36, .19)

.56

−.02 (−.20, .15)

.80

−.01 (−.15, .12)

.85

Absence of harm - Evidence based

.04 (−.12, .19)

.62

.02 (−.24, .29)

.87

−.09 (−.30, .12)

.37

.05 (−.10, .19)

.55

Absence of harm - Fear appeal

.02 (−.11, .16)

.73

.03 (−.27, .32)

.86

−.02 (−.20, .16)

.83

.00 (−.18, .18)

.99

Absence of harm - Safety

.02 (−.11, .14)

.82

.19 (−.05, .43)

.12

.13 (−.07, .33)

.21

−.15 (−.32, .02)

.08

Collective appeal - Authority

.02 (−.14, .14)

.98

−.09 (−.28, .11)

.37

−.05 (−.21, .11)

.53

.12 (−.03, .27)

.11

Collective appeal - Evidence based

.02 (−.16, .19)

.87

.02 (−.15, .19)

.84

−.12 (−.33, .09)

.26

.18 (.04, .32)

.02

Collective appeal - Fear appeal

.00 (−.17, .17))

.99

.02 (−.24, .29)

.87

−.05 (−.24, .14)

.62

.14 (−.07, .34)

.19

Collective appeal - Safety

−.01 (−.21, .19)

.93

.18 (−.04, .41)

.11

.10 (−.13, .33)

.39

−.02 (−.23, .19)

.86

Authority - Evidence based

.01 (−.15, .18)

.88

.11 (−.09, .30)

.30

−.07 (−.30, .16)

.54

.06 (−.09, .21)

.44

Authority - Fear appeal

−.002 (−.12, .12)

.98

.11 (−.17, .38)

.43

.003 (−.18, .18)

.97

.01 (−.19, .21)

.90

Authority - Safety

−.01 (−.18, .16)

.90

.27 (.07, .47)

.01

.15 (−.04, .34)

.13

−.14 (−.34, .06)

.17

Evidence based - Fear appeal

−.02 (−.18, .15)

.86

.004 (−.23, .24)

.97

.08 (−.14, .28)

.48

−.05 (−.22, .13)

.60

Evidence based - Safety

−.02 (−.19, .15)

.78

.17 (−.03, .36)

.09

.22 (−.01, .46)

.06

−.20 (−.39, −.002)

.048

Fear appeal - Safety

−.01 (−.16, .14)

.90

.16 (−.06, .39)

.12

.15 (−.04, .34)

.13

−.15 (−.35, .18)

.13