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Table 5 Pairwise contrasts for adjusted means of emotion outcomes for each message (N = 104)

From: An informed approach to the development of primary care pediatric firearm safety messages

Outcome Message Effectiveness Negative emotion Negative cognition Efficacy
Message Mdif (95% CI) p Mdif (95% CI) p Mdif (95% CI) p Mdif (95% CI) p
Absence of harm - Collective appeal .02 (−.16, .21) .79 .01 (−.24, .25) .97 .03 (−.15, .20) .75 −.13 (−.33, .06) .17
Absence of harm - Authority .03 (−.11, .16) .71 −.08 (−.36, .19) .56 −.02 (−.20, .15) .80 −.01 (−.15, .12) .85
Absence of harm - Evidence based .04 (−.12, .19) .62 .02 (−.24, .29) .87 −.09 (−.30, .12) .37 .05 (−.10, .19) .55
Absence of harm - Fear appeal .02 (−.11, .16) .73 .03 (−.27, .32) .86 −.02 (−.20, .16) .83 .00 (−.18, .18) .99
Absence of harm - Safety .02 (−.11, .14) .82 .19 (−.05, .43) .12 .13 (−.07, .33) .21 −.15 (−.32, .02) .08
Collective appeal - Authority .02 (−.14, .14) .98 −.09 (−.28, .11) .37 −.05 (−.21, .11) .53 .12 (−.03, .27) .11
Collective appeal - Evidence based .02 (−.16, .19) .87 .02 (−.15, .19) .84 −.12 (−.33, .09) .26 .18 (.04, .32) .02
Collective appeal - Fear appeal .00 (−.17, .17)) .99 .02 (−.24, .29) .87 −.05 (−.24, .14) .62 .14 (−.07, .34) .19
Collective appeal - Safety −.01 (−.21, .19) .93 .18 (−.04, .41) .11 .10 (−.13, .33) .39 −.02 (−.23, .19) .86
Authority - Evidence based .01 (−.15, .18) .88 .11 (−.09, .30) .30 −.07 (−.30, .16) .54 .06 (−.09, .21) .44
Authority - Fear appeal −.002 (−.12, .12) .98 .11 (−.17, .38) .43 .003 (−.18, .18) .97 .01 (−.19, .21) .90
Authority - Safety −.01 (−.18, .16) .90 .27 (.07, .47) .01 .15 (−.04, .34) .13 −.14 (−.34, .06) .17
Evidence based - Fear appeal −.02 (−.18, .15) .86 .004 (−.23, .24) .97 .08 (−.14, .28) .48 −.05 (−.22, .13) .60
Evidence based - Safety −.02 (−.19, .15) .78 .17 (−.03, .36) .09 .22 (−.01, .46) .06 −.20 (−.39, −.002) .048
Fear appeal - Safety −.01 (−.16, .14) .90 .16 (−.06, .39) .12 .15 (−.04, .34) .13 −.15 (−.35, .18) .13
  1. Note. Mdif Difference in adjusted means, M1-M2 Difference between M1 and M2 (Subtract M2 score from M1 score), 95% CI 95% Confidence Interval for the Mean Difference
  2. Statistically significant point estimates are indicated with bold font