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Table 4 Pairwise contrasts for adjusted means of behavioral intentions outcomes for each contextual message (N = 104)

From: An informed approach to the development of primary care pediatric firearm safety messages

Outcome Intention to follow firearm safe storage advice in video Intention to talk with friends or family about firearm risks Intention to talk to child’s HCP about firearm safety Intention to remove firearms from your home Intention to remove firearms from your car(s)
Message Mdif (95% CI) p Mdif (95% CI) p Mdif (95% CI) p Mdif (95% CI) p Mdif (95% CI) p
Absence of harm - Collective appeal −.12 (−.52, .28) .55 .01 (−.24, .25) .96 −.08 (−.38, .23) .63 −.002 (−.29, .29) .99 −.25 (−.66, .16) .23
Absence of harm - Authority .11 (−.27, .50) .56 .04 (−.20, .27) .76 −.10 (−.39, .18) .47 .08 (−.17, .33) .53 −.10 (−.41, .20) .50
Absence of harm - Evidence based −.11 (−.53, .30) .59 .00 (−.21, .21) .99 −.17 (−.46, .12) .24 −.14 (−.42, .14) .31 −.02 (−.29, .25) .87
Absence of harm - Fear appeal −.09 (−.45, .27) .61 .20 (−.02, .42) .08 .08 (−.17, .33) .53 −.05 (−.31, .21) .71 −.26 (−.58, .07) .12
Absence of harm - Safety −.19 (−.60, .21) .34 .09 (−.12, .31) .40 −.15 (−.42, .13) .30 .08 (−.13, .29) .44 .08 (−.18, .35) .54
Collective appeal - Authority .23 (−.01, .48) .06 .03 (−.14, .20) .73 −.03 (−.27, .21) .81 .08 (−.19, .35) .56 .15 (−.08, .38) .20
Collective appeal - Evidence based .01 (−.25, .27) .95 −.01 (−.24, .23) .96 −.10 (−.30, .11) .35 −.14 (−.41, .13) .30 .23 (−.20, .66) .29
Collective appeal - Fear appeal .03 (−.31, .37) .86 .20 (−.05, .44) .12 .16 (−.18, .49) .35 −.05 (−.35, .26) .76 −.01 (−.35, .34) .98
Collective appeal - Safety −.07 (−.36, .22) .62 .09 (−.15, .32) .47 −.07 (−.33, .19) .59 .08 (−.14, .31) .47 .33 (−.04, .71) .08
Authority - Evidence based −.22 (−.53, .08) .15 −.04 (−.24, .17) .73 −.07 (−.26, .13) .50 −.22 (−.52, .07) .14 .08 (−.27, .44) .65
Authority - Fear appeal −.20 (−.52, .12) .21 .16 (−.06, .39) .15 .19 (−.10, .47) .20 −.13 (−.37, .12) .30 −.15 (−.43, .12) .27
Authority - Safety −.31 (−.58, −.03) .03 .06 (−.17, .29) .63 −.04 (−.28, .19) .73 .002 (−.18, .19) .98 .18 (−.14, .51) .26
Evidence based - Fear appeal .02 (−.30, .35) .89 .20 (−.01, .42) .07 .25 (−.05, .56) .10 .09 (−.23, .41) .56 −.24 (−.61, .14) .21
Evidence based - Safety −.08 (−.35, .19) .55 .09 (−.08, .26) .28 .03 (−.17, .22) .79 .22 (−.04, .48) .09 .10 (−.19, .40) .49
Fear appeal - Safety −.10 (−.40, .19) .49 −.11 (−.31, .10) .29 −.23 (−.54,.09) .16 .13 (−.16, .42) .37 .34 (−.03, .71) .07
  1. Note. Mdif Difference in adjusted means, M1-M2 Difference between M1 and M2 (Subtract M2 score from M1 score), 95% CI 95% Confidence Interval for the Mean Difference
  2. Statistically significant point estimates are indicated with bold font