Table 4 Distribution (%) of food advertisements according to the viewing times
From: A content analysis of Australian television advertising: focus on child and adolescent oral health
Television Channel | Seven | Nine | Ten | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Time slot | C | O | A | O* | C | O | A | o | C | O | A | o |
High sugar group | 3.71 | 2.62 | 3.06 | 1.20 | 3.38 | 2.40 | 3.06 | 1.53 | 6.11 | 2.84 | 2.84 | 2.40 |
 Breakfast cereals with added sugar | 0.11 | 0.33 | 0.33 | 0.00 | 0.11 | 0.11 | 0.00 | 0.44 | 0.76 | 0.11 | 0.00 | 0.22 |
 Confectionery (sweets, biscuits, cakes) and snacks | 3.49 | 2.29 | 2.29 | 1.20 | 2.51 | 2.29 | 2.18 | 1.09 | 5.35 | 2.40 | 2.29 | 2.18 |
 Flavoured milk drinks | 0.11 | 0.00 | 0.00 | 0.00 | 0.76 | 0.00 | 0.87 | 0.00 | 0.00 | 0.33 | 0.55 | 0.00 |
High acid group | 0.33 | 0.00 | 0.00 | 0.44 | 0.11 | 0.00 | 0.00 | 0.00 | 0.22 | 0.33 | 0.11 | 0.33 |
 Sugar-free soft drinks and fruit juices | 0.33 | 0.00 | 0.00 | 0.44 | 0.11 | 0.00 | 0.00 | 0.00 | 0.22 | 0.33 | 0.11 | 0.33 |
High sugar and high acid group | 0.76 | 0.33 | 0.55 | 0.22 | 0.33 | 0.33 | 0.33 | 0.11 | 0.76 | 0.33 | 0.11 | 0.87 |
 Soft drinks | 0.76 | 0.33 | 0.55 | 0.22 | 0.33 | 0.33 | 0.33 | 0.11 | 0.76 | 0.33 | 0.11 | 0.87 |
Low sugar and low acid group | 6.55 | 3.28 | 3.60 | 1.97 | 8.30 | 5.57 | 4.37 | 1.86 | 8.62 | 5.57 | 5.02 | 3.28 |
 Dairy products | 0.55 | 0.55 | 0.33 | 0.00 | 0.66 | 0.11 | 0.11 | 0.00 | 0.11 | 0.33 | 0.33 | 0.33 |
 Breakfast cereals with no added sugar | 0.22 | 0.11 | 0.22 | 0.00 | 0.87 | 0.22 | 0.11 | 0.00 | 0.55 | 0.44 | 0.00 | 0.55 |
 Tea/coffee | 0.76 | 0.22 | 0.44 | 0.33 | 0.33 | 0.00 | 0.00 | 0.11 | 0.55 | 0.00 | 0.00 | 0.87 |
 Convenience foods | 5.02 | 2.40 | 2.62 | 1.64 | 6.44 | 5.24 | 4.15 | 1.75 | 7.42 | 4.80 | 4.69 | 1.53 |
Total | 11.35 | 6.22 | 7.21 | 3.82 | 12.12 | 8.30 | 7.75 | 3.49 | 15.72 | 9.06 | 8.08 | 6.88 |