Table 1 Descriptive statistics for advertisement of tobacco product as reported by Ellisras rural children (boys = 854 and girls = 800) aged 11 to 18 years

1. When you watch TV, Video or movies, how often do you see actors smoking or chewing tobacco? A I never watch TV, video, movie

(420) 49.2

(393) 49.1

0.512

A lot

(229) 26.8

(210) 26.3

0.443

Sometimes

(205) 24.0

(197) 24.6

0.431

2. Have you ever been given free cigarettes by anybody other than your parents, friends or relatives? Yes

(100) 11.7

(70) 8.8

0.044

No

(754) 88.3

(730) 91.3

0.335

3. Do you have something (t-shirt, pen, backpack) with a cigarette brand or any tobacco brand logo on it? Yes

(35) 4.1

(45) 5.6

0.103

No

(819) 95.9

(755) 94.4

0.431

4. During the past 30 days how many advertisements for cigarettes or other tobacco products have you seen on the billboards? None

(488) 57.1

(489) 61.1

0.214

A lot

(145) 17.0

(102) 12.8

0.022

Few

(221) 25.9

(209) 26.1

0.487

5. During the past 30 days how many advertisements or promotions for cigarettes or other tobacco products have you seen in newspapers or magazines? A lot

(135) 15.8

(126) 15.8

0.516

A few

(315) 36.9

(279) 34.9

0.296

None

(404) 47.3

(395) 49.4

0.325

6. During the past 30 days how many advertisements or promotions for cigarettes or other tobacco products have you seen in a classroom? A lot

(84) 9.8

(62) 7.8

0.100

A few

(141) 16.5

(113) 14.1

0.139

None

(629) 73.7

(625) 78.1

0.227

7. During the past 30 days how many advertisements or promotions for cigarettes or other tobacco products have you seen at home? A lot

(94) 11.0

(88) 11.0

0.530

A few

(179) 21.0

(140) 17.5

0.008

None

(581) 68.0

(572) 71.5

0.271