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Table 3 Unhelpful and helpful strategies for addressing parental concerns about vaccination

From: Communicating with parents about vaccination: a framework for health professionals

Unhelpful Helpful [51]
Directing style – “this is what you should do” Guiding style – “may I help you?”
Righting reflex – using information and persuasion to achieve change Care with body language
Missing cues Eliciting concerns
Using jargon Asking permission to discuss
Discrediting information source Acknowledging/listening/empathising
Overstating vaccine safety Determining readiness to change
Confrontation Informing about benefits and risks
  Giving or signposting appropriate resources