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Table 3 Relative risks for reporting sports-related messages for NIKE ad versus neutral ad*

From: Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial

Outcome Exposure ad
(N = 205)
n (%)
Neutral ad
(N = 192)
n (%)
Relative risk
(95% confidence interval)
P-value
Presence of sports-related messages     
Slogan refers to sports 78 (38.1) 67 (34.9) 1.09 (0.80-1.49) 0.56
Ad contains images of sport-related products 52 (25.4) 50 (26.0) 0.97 (0.72-1.31) 0.90
Ad is promoting sports 103 (51.0) 125 (65.8) 0.78 (0.68-0.89) 0.0045
  1. * Data represent self-reported sports messages from open-ended questions