Table 3 Relative risks for reporting sports-related messages for NIKE ad versus neutral ad*
Outcome | Exposure ad (N = 205) n (%) | Neutral ad (N = 192) n (%) | Relative risk (95% confidence interval) | P-value |
|---|---|---|---|---|
Presence of sports-related messages | ||||
Slogan refers to sports | 78 (38.1) | 67 (34.9) | 1.09 (0.80-1.49) | 0.56 |
Ad contains images of sport-related products | 52 (25.4) | 50 (26.0) | 0.97 (0.72-1.31) | 0.90 |
Ad is promoting sports | 103 (51.0) | 125 (65.8) | 0.78 (0.68-0.89) | 0.0045 |