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Table 2 Relative risks for reporting tobacco messages for NIKE ad versus neutral ad*

From: Children and youth perceive smoking messages in an unbranded advertisement from a NIKE marketing campaign: a cluster randomised controlled trial

Outcome

Exposure ad

(N = 205)

n (%)

Neutral ad

(N = 192)

n (%)

Relative risk

(95% confidence interval)

P-value

Presence of smoking-related messages

    

Slogan refers to smoking

77 (37.6)

1 (0.5)

72.1 (10.3-503.5)

<0.001

Ad contains images of smoking-related products

104 (50.7)

20 (10.4)

4.87 (2.86-8.29)

<0.001

Ad is promoting cigarettes

80 (39.0)

17 (8.9)

4.41 (2.64-7.36)

<0.001

  1. * Data represent self-reported tobacco messages from open-ended questions